The Crew
Miguel Watkins
Founder & CEO
Miguel Watkins is the founder and CEO of Drank Drops — a Vancouver-based company on a mission to make alcohol taste less like regret and more like candy.
After years working in the alcohol industry, Miguel noticed something funny: almost everyone liked the idea of drinking more than the actual taste of it. Instead of accepting the classic “just deal with it” approach to spirits, he decided to create something better.
With a serious sweet tooth and a hatred for unnecessary calories, Miguel developed Drank Drops — a sugar-free, zero-calorie flavoring specifically designed to take over the harsh taste of spirit alcohols without turning drinks into heavy sugary cocktails.
What started as a simple idea quickly became a brand built around flavor, nightlife culture, and making social drinking more fun. Today, Drank Drops continues carving out its own lane as one of the only companies focused entirely on flavoring spirit alcohols in a lighter, modern way.
Mark Watkins
COO & CPO
Coming Soon
Dontay Romello
Director of Events & Promotions
Dontay Romello serves as the Director of Events & Promotions for Drank Drops, bringing a strong background in event production, entertainment promotion, branding, and digital media engagement.
With years of experience in Vancouver’s music and entertainment industry, Dontay is recognized for his ability to build strategic partnerships, execute high-energy events, and create impactful promotional campaigns that connect brands with diverse audiences.
Prior to joining Drank Drops, Dontay held management roles with DigiCo Productions and Pitbull Entertainment, where he played a key role in coordinating live events, artist promotions, and entertainment activations. He also managed Catchavibez, a growing YouTube platform focused on music, culture, and entertainment content, helping expand audience reach and digital engagement.
In addition, Dontay worked with the clothing brand Dontay Romello, contributing to brand promotion, marketing initiatives, and event-based exposure strategies. Throughout his career, he has been deeply involved in promoting music events and nightlife experiences across Vancouver, building a strong network within the entertainment and influencer communities.
Alongside his work in promotions and entertainment, Dontay has experience as an actor, bringing creativity, charisma, and on-camera presence to his professional portfolio. His diverse background in entertainment, media, and brand development makes him an asset in expanding the visibility and cultural presence of Drank Drops.
Lincoln Suchit
CSO
Lincoln serves as the Chief Strategy Officer (CSO) for Drank Drops, where he is responsible for developing, executing, and overseeing the organization’s strategic vision and key growth initiatives to drive long-term success and competitive advantage.
In his role, he acts as both a strategic advisor and hands-on executive, bringing a broad business perspective to organizational challenges, navigating uncertainty, and ensuring that strategic initiatives deliver measurable value and sustainable growth.
With a strong focus on both athletic and consumer markets, Lincoln oversees sponsorship development, brand partnerships, and influencer engagement programs, helping expand market reach and strengthen brand positioning. Known for his ability to build high-impact relationships and create innovative growth strategies, he has played a key role in helping startups scale, establish strategic partnerships, and accelerate market presence across multiple industries.
Lincoln is a dynamic entrepreneur, strategic consultant, and talent management leader with more than 25 years of experience in business development, executive leadership, and organizational growth. He currently serves as the Chief Executive Officer of Fight Wax Inc. and is also the Vice President of Southside Legion Boxing Club, one of Canada’s oldest and most respected non-profit boxing clubs, established in 1946.
Throughout his career, Lincoln has earned recognition as one of the “Top 5 Talent Leaders to Watch in 2025” and among the “Top Recruiters in North America for 2024,” reflecting his reputation for leadership, strategic execution, and talent development. He is widely respected for his direct, results-oriented leadership style, bringing a no-nonsense approach, accountability, and decisive execution — qualities that have become instrumental in navigating today’s fast-paced corporate and entrepreneurial environments.
